Search Engine Optimization for beginners (SEO)

SEO (SEARCH ENGINE OPTIMIZATION) for beginners

What is the importance of SEO in Digital Marketing

SEARCH ENGINE + OPTIMIZATION

WE ALL KNOW WHAT IS SEARCH ENGINE, BUT HOW SEARCH ENGINE WORK

Let’s Example: - You have Millions, Billions of website in your database and you want certain information, when you need certain information, what you do?

Search Engine :- Search Engine response to a certain question that the user has post, it’s called a keyword, now then you type a particular keyword in a particular search engine.

Now what the Search Engine will do is it actually finds the relevant information related to particular keyword and displays that information and that display of information that you see in Search Engine is called as SERP (Search Engine Result Page).

What actually goes behind it and what are the key factor that actually Search Engine takes into consideration.

There are three basic steps are stages that actually search engine usage.

1 Crawl:-              Content is finding or discovered on web.

2 Indexing: -       After Crawl, Content is analyzed and stored in a database.

3 Retrieval: -       After Indexing, User query is fetched and displayed.

Keywords: - Keywords is everything, all the Crawling, Indexing, Retrieval that the search engine does are based on the keywords and the content that is available on the website, so everything on the

HOW TO CREATE INSTAGRAM AD

How to create Instagram Ads

 

As we know Instagram Advertisement is a part of SMM Social Media Marketing and SMM is a part of Digital Marketing

Hello Friends, It’s very simple, if you want to create Instagram Ads then first you required Facebook page

Option-1

When you created Facebook page then just connect Instagram account to Facebook page through go to Facebook page setting option.

Option-2

There is another step which has to connect Instagram account to Facebook which one is Facebook Business Manager Account, you need to create Facebook Business Manager Account and then connect your Instagram account to Facebook Business Manager.

If you don't know how you create Facebook Business Manager Account or how to connect Instagram account then follow my previous tutorial ..Facebook Business Marketing..........

NOW WE LEARN HOW TO CREATE INSTAGRAM AD’S AND HOW TO BUILD A HUGE TRAFFIC ON INSTAGRAM.

You create Instagram Ads using Ads Manager and Power Editor.

Here I show you practical step by step video for know how you create Instagram Ad.

As you know Instagram now has more than 600 million users, so this is a great platform where you promoting peoples, products, services and brand.

FULL PRACTICAL STEP BY STEP VIDEO, LETS FOLLOW

You want just select target audience during in ad creation, which one are related and make advertisement attractive.

Instagram is the level of engagement where viewer shows our interest.

How Instagram Ads work.

As we know anyone can now create Instagram ads through Facebook page or Facebook business manager account, and during creation you have control over your ads, how they appear, and who peoples sees them. Your ads get posted directly from your own account.

4 Steps of creating Instagram Ads

·         Campaign = Here you want to choose your objective. Here Instagram provide you 11 objectives, you select one of them which one is useful for your advertisement.

·         Ad account = Here you select your Instagram account which one is connected or used for creating Instagram ads.

·         Ad set= Here you choose your audience, select your ad placement and define your ad budget or time schedule.

·         Ad = In this step you choose format for how you’d like your ad to look, In the format section there are 5 options, In which one is used for designing Ad and then  scroll down further and you will see an option on left to add text, website link, action button and more. The right of the text editor, you will be able to preview how your ad will look on

How To Earn Money Online With Google

How To Earn Money Online With Google

Friends Its possible you will earn money with google, BUT HOW MUCH ?

There are many ways you earn money online, but it's not done when you don't know how you earn money.

We talk here all options which are used for online earn money.

First popular option which are generally comes in mind comes for

Gmail Ads Practical Tutorial

GMAIL ADS, GMAIL ADWORDS, GMAIL ADVERTISING

Watch Full Gmail Ads Practical Video 

Google Adwords Email Ads is one of the best digital marketing campaign for business,

Here I provided practical video for how you create Gmail advertising for business.

Gmail Advertising is a part of (PPC) Pay Per Click,

Its means google don't charge for display ads,

Google only charges when someone clicks on your ads.

So friends choose your target audience and display your ads on Gmail.

To start with, you target a user by his demographics, topics and interests (not by the current email that the user is reading).

If you want how you do this then watch full video where I show you all steps practically.

In The Next Post I Will Show You

How to Create Gmail ads with custom HTML

Facebook Marketing Tutorial

Facebook Marketing Tutorial

Here I show you how you make Facebook ads in very simple steps

Facebook advertisement is definitely the most lovable advertise source right now on the internet regardless if you having a local business retail store, e-commerce store,  publishing business, digital marketing business even a lead generation business you need to actually set up your Facebook ads.

So today I actually show you how you kick start Facebook ads in a correct way.

➽ Open business.facebook.com in your browser

➽ Then log in here to your Facebook or Gmail account,

➽ Now complete the account information through fill all details like cover photo, dp, account name etc.

➽ Goto set up your business manager and just select on (Add

Optimize your LinkedIn Profile

How to Optimize LinkedIn Profile

Before start work as a professional on LinkedIn first you will complete all steps which make professional LinkedIn Profile.

You will take following 13 simple steps to optimize your LinkedIn Profile and attract professionals.

It takes some time but its very useful for each and every professional profile.



1. Write your Positioning Statement – Everything about your LinkedIn Profile (Brand / Personal) has to be in Sync with your Positioning Statement, it takes 10 mins only.

2. Add relevant Profile Pic – Pic choose the one that works best for all scenarios! it takes 5 mins only.

3. Update Headline – Headline is the most visible component in your profile apart from your name & profile pic. Effective headline will impact the number of peoples viewing of your public profile, it takes 5 mins only.

4. Update your Summary – You have users attention now, tell them about yourself in detail. max 15 mins only.

5. Add Associated Organizations – Consolidate the yrs of experience you have built over a period of time, its take 15 min only.

6. Showcase your education by adding Education Institutions& Courses – What have you learned and from where have you learned it, is a critical aspect of your profile. it takes 10 mins only.

7. Showcase Your achievements using Publications, Patents, Projects, Certifications, Honors & Awards – Add Credibility in your profile.      it takes 15 mins only.

8. Recommendations – External Recommendation will further enhance your credibility you also ask from outside.  it takes 15 mins only.

9. Add Featured Skills Interests & Endorsements – “How do others perceive you?” Let everyone know. it takes 10 mins only.

10. Building Initial set of LinkedIn Connections – Take your existing offline connections on LinkedIn and add new peoples which have the same profession as you. it takes some time depending on you.

11. Join LinkedIn Groups To Build Influential Connections – Time to start interacting with others sharing same interest words. it takes some time depending on you.

12. Create a simplified URL for your LinkedIn Profile – Make it easy for others to connect with you it takes 5 mins only.

13. Ensure that all your Public profile is displaying all the information about you – Let people know who you are even if they are not your connection.      



Author: Ayush Sharma

Free SEO Tools for website and blog analysis and optimization (SEO)

Free SEO Tools for website and blog analysis and optimization (SEO)

Hey, If you want to see best free SEO tools then here is the list of "32" free online tools that you can use for Search Engine Optimization  (seo analysis) of your website and blog, you will LOVE this guide.

1 Google Analytics

Google Analytics providing information about source of traffic, Bounce rate value, returning visitors and how many pages see by visitors of website.

its optimize visitors volume (clicks from google) of any website. Look at the CTR field to see your pages that get the best click-through-rate.

If you’re serious about SEO, you need to use Google Analytics. Enough said.

Nice Feature: Go to “Acquisition” –>”Search Console”–> Landing Pages. This will bring up the pages on your site that get the most impressions and clicks from Google. Look at the CTR field to see your pages that get the best click-through-rate. Finally, apply elements from those title and description tags to pages that get a bad CTR. And watch your organic traffic move on up .

Official Website:

https://www.google.com/analytics/

2 Google page speed Insight

This tool is used for testing website speed, using this tool you know how your website working and loading on Desktop and Mobile and what is the speed of website.

Google uses your site’s loading speed as a ranking factor.
Well Google Page Speed insights tells you whether or not Google sees your site as 

Google keyword planner

Google keyword planner

Watch full practical video of  Google keyword planner

Google Keyword Planner is directly gives you keyword data or ideas and also gives search volume range of all keywords.

They show you estimated bid columns and competition of particular keyword.

Having the right keyword is the key to getting your ads to show on relevant searches, but what if you are not sure which ones to choose thats where keyword planner comes in,

this free adwords tool can help you build or expand your search network campaigns.

keyword planner makes it easier to find the right keywords by helping you research keywords that might be relevant to your product or service, website or product categories and get historical statistics and traffic forecasts

Official Website:
https://adwords.google.com/KeywordPlanner

JAIPUR TOURISM

JAIPUR TOURISM 

Jaipur is a capital city of Rajasthan, Jaipur is a haritage city where we see

• Amber Palace := UNESCO World Heritage Site.
• City Palace := A beautiful fusion of Mughal and Rajput architecture built by Maharaja Sawai Jai Singh II.
• Jantar Mantar := UNESCO World Heritage Site.
• Nahargarh Fort := It was constructed during the reign of Jai Singh in 1734.
• Albert Hall Museum :=The museum displays a wide range of metal objects, wood crafts, carpets, stone and metal sculptures, arms and weapons, natural stones and large collection of miniatures from Bundi, Kota, Kishangarh, Udaipur and Jaipur schools of art.
• Jal Mahal :=The palace appears to float in the centre of Man Sagar Lake.
• Jaigarh Fort := Tourist can see the world’s largest cannon – Jaiban, at the fort.
• Hawa Mahal := A place where the ladies of the royal house could observe everyday life without being seen themselves, Hawa Mahal Built from pink sandstone and its Jaipur’s iconic landmark and visitors can view its complete magnificence from outside, from across the road.
• Govind Devji Temple := Sawai Jai Singh bought lord krishan from Vrindavan and established near City Palace, The deity, worshipped by the erstwhile royal family.

Contact us : 91 8233194639

Email = ayushs.soft@gmail.com

How To Submit Blogger Sitemap To Google

How To Submit Blogger Sitemap To Google

Watch full video for step by step practical tutorial.

Step 1: Sign in to your Google Webmasters / Google Search Console Account.

Step 2: Select the desired blog/website you wish to submit the sitemap for.

Step 3: At the left side of the page, Click on Crawl > Sitemaps.

Step 4: Now, at the top-right corner of the page, click on Add/Test Sitemap button.

Step 5: Add the below code in the provided text field.

Add line 1 =  ( atom.xml?redirect=false&start-index=1&max-results=500 )

Add line 2 = ( feeds/posts/default?orderby=UPDATED )

Add line 3 = ( sitemap.xml ) 

Step 6: Press “Submit Sitemap” button.

Step 7: Refresh the page.

Congratulation! You have finished the process of submitting your blog sitemap.

Google will now start to crawl and index your site within 2 to 3 days. You can check what pages have been indexed on the Webmaster Tools.

Please share your views with me on the effects of adding the sitemap and let me know in the comments if you need any help in submitting your blog/website sitemap.
Thanku.